Scientific storytelling

After taking our Scientific storytelling training course, you will be able to write creative articles about your research with no difficulty at all.

Improve your creative writing skills
Your articles in understandable language
Easy to read and effective

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Scientific storytelling workshop

Communicate the societal impact of your research

More and more scientists are becoming household names in the Netherlands. During the pandemic, many virologists became regular talk show guests, while prominent researchers such as Erik Scherder, Robbert Dijkgraaf and Vincent Icke have long been familiar faces to Dutch audiences. Of course, not every scientist dreams of becoming a professional pundit, but if you want your work to reach a larger audience, clear communication is key. What is the urgency of your work? What is its relevance to society? What kind of economic impact could it have?

Writing scientific texts

As a researcher, it goes without saying that you already have a great deal of experience writing scientific texts. This communicating science workshop teaches you how to explain your research in understandable language, and looks at the channels you can use to achieve this goal. You will learn how to tailor your science communication to reach a broad audience: the general public, the business community or government organisations. This workshop will call on your creativity, and you will be asked to look at your work and your field of research from multiple perspectives. You will also get hands-on experience writing your own blog, press release or opinion piece. You will learn how to communicate the societal impact of your research and how to increase the exposure of your scientific work.

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Program

Analysing your target audience: who are your readers? Learning how to use personas.
Finding inspiration: how to approach your science communication from new angles.
Techniques for writing appealing and creative texts.
Communicating science using simple language, making complex topics more accessible.
How to deal with jargon.
Creating news value to ensure that people find and share your text.
How to structure blogs, press releases and opinion pieces. Useful creative writing formats.

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Tailor-made workshop?

Would you like to take this great workshop in an in-company setting with a group of your colleagues? This workshop is available in Dutch and English.
Or would you prefer to work one-on-one with a trainer? Get in touch to find out about the possibilities via trainingen@taalcentrum-vu.nl or 020 - 244 3400.

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