Program
Effective blogging
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We identify the needs of your organization or your group based on interviews, intakes and example texts. For example:
- Why blog? Who are you writing for, and what do you want to achieve?
- Subject, perspective and audience: how do you devise content that people want to read?
- How does a blog work? Giving your blog an effective structure.
- Getting started: the power of a title and intro.
- Writing to ensure search engines index your blog (SEO).
- What is powerful content?
- From bullet points to reports: formats for your blog.
- Style toolbox: how do you write vivid, personal and original posts?
- Learning by doing.
- Checklist for catchy blogs.